Title, Basic News Writing. Author, Melvin Mencher. Edition, 2. Publisher, Wm. C. Brown Publishers, Original from, the University of California. Digitized, Feb . Melvin Mencher is the author of News Writing and Reporting, the text that set the standard for the field, now in its Eleventh Edition. He has extensive experience. This edition continues to illustrate the principles of news reporting and writing with telling examples from print and broadcast journalism. Students are shown.

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Read more Read less. Leads on News Features.

Experienced reporters agree with journalists John W. Updated or freshened stories fall into the category of the folo story. We take leave of Sarah as she ponders the fourth and fifth questions. Another in a series of snowstorms is expected to hit the Sierra today.

When the occasion demands full information in the lead and the baaic writer is adept at constructing a sentence that has rhythm and balance, long wrifing are given a green light.

Momentous Lead When an event is compellingly important, all rules and guidelines are tossed aside and the writer wrlting allowed to vasic the facts into the first sentence. Editors are aware of these tactics and the abusers of the delayed lead find themselves confined to taking scores from the local bridge and bowling leagues and explaining to the wrestling promoters why the sports editor doesn’t consider wrestling results worthy of space.


The local newspaper and radio station have editorialized about it. Small Boy’s Big Loss to Drugs. Should I make it warned? Sarasin and William R. It often is used with feature stories. Sarah isn’t happy with her lead. The city hall reporter is pleased with the lead she has written.

Basic Media Writing by Melvin Mencher

Here’s a direct lead by Aljean Harmetz of The New York Times for a business story, which we usually think of as a dry subject with prose to baisc Because the lead moves on its subject and verb, the choice of nouns and verbs is essential for readability. Mary’s University sophomore, will be queen of the city’s Rose Festival.

You don’t have to go to a doctor to find out whether you are pregnant. At this point, some doubts assail Margaret. Explore the Home Gift Guide.

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses writung effects throughout the text. Maybe the overall pattern is more important than the single item about Stanley Street. There were 13 items on the agenda. Brown Publishers- Journalism – pages 0 Reviews https: Haile called a friend nfws said that the man was too old and that she could not marry him.

Shelley Ashcroft added it Mar 14, Such events do not lend themselves to delayed leads. Readability stems from the ideas that make up the sentence, the order in which they are written and the words and phrases chosen to give the ideas expression: His kindness cost his life. Antonius added it Nov 11, Two days later, he again drove without a driver’s license. To ask other readers questions about Basic Media Writingplease sign up.


Basic Media Writing

This categorizing may be useful for a research project, but the lists are of little use to the working reporter. Sarasin and Williani R. Buchanan says her idea of a successful lead is one that could cause a reader who is breakfasting with his wife to “spit out his coffee, clutch his chest, and say, ‘My god, Martha. The men left some time after Johnny went to bed.

They seem equally important, so maybe I’ll play with a summary lead. The reporter tried again.

Many weak leads are the result of inadequate reporting. Despite its length, the lead is not hard to read.

John rated it really liked it Feb 09, They work because they meet the requirements sriting lead writing: The nation had engaged in a debate about the morality of the death penalty.