ITC e-Choupal and Saagar. 1. ITC – e ChoupalA Comparative Study; 2. E – Choupal (June ) An initiative of ITC Limited to link directly. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Itc Choupal Saagar in Yavatmal is one of the top Departmental Stores in Yavatmal. Visit Justdial for Address, Contact Number, Reviews & Ratings, Photos , Maps.

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But, unlike the kiosks, higher investment goes into these stores. It offers almost everything – from toothpastes to televisions, hair oils to motorcycles, mixer-grinders to water pumps, shirts to fertilisers It was soft-launched on 15 August. Receive personalized mails in your mail box.

But eventually, some people used them, word of mouth got generated, and rentals picked up gradually. Experience the app in your own language. This is the first one chopal have come up. It is hard to get the more chuopal products, like energy-saving bulbs, placed in the village shops. On its part, ITC is accepting stocks on a consignment basis.

ITC unveils Choupal Sagar expansion plan | Business Standard News

ITC is offering a very compelling proposition to these companies. It is just a very sharply thought-out rural store. To ensure that they keep coming to Chaupal Sagar even at chouoal times, the company is offering a slew of other goodies.

Listen to Rajesh Nigodia.

In that sense, what ITC is doing with this warehouse is similar to what it did with its kiosks. Nandkishore, director marketingPhilips Lighting, which is selling its products in the mall: Which is the point that Subramanian also makes. Another four-odd kilometres beyond the town, just before the village of Rafiqganj, stands a freshly painted long, squat building that looks like a hangar.


Account Options Sign in. It is hard to change villagers’ buying habits, says a senior manager at one of the firms partnering ITC. And that is why Chaupal Sagar is an important experiment. Each centre is spread over 3 to 4 acres of land, in hinterland locations, offers to farmers.

The warehouse is one bulwark of its strategy, obviously.

ITC unveils Choupal Sagar expansion plan

That is because the building is actually a sprawling warehouse for storing the farm produce that ITC buys through its e-chaupals. A new shopping experience for the rural folk in Rafiqganj IN Madhya Pradesh, all roads sabar to potholes.

On the day before we visited the store, a Sunday, about people had walked into the store. Now, how does the mall change this equation? Jump to Sub Navigation.

These need to be sold through the choupall. They just sat dormant. In the first phase, having wired up the hinterland, it began using the network to enable a two-way flow of products and services to the rural economy.

Today, Philips’ dealers in the 20,population villages supply to ITC, which sends a van to all its sanchalaks once every 15 days, dropping off their orders. If you find this information useful, please send us your feedback at: Back at the store, it is late noon. This is generating awareness, says the company’s deputy general manager, N.

ITC Chaupal Sagar and Haryaali Kisaan Bazaar

Their knowledge of warehousing and rural retail and their precision in execution has been brought to the forefront through their exceptional work for Chaupal Sagar and Haryali Kisaan Bazaar. Interarch Building Products Pvt Ltd has been instrumental in the creation of many rural retail projectsacross the country. ITC has tied up with agri-institutes to offer farmer choypal programmes. And while it has opted for self service, stocking its merchandise on shelves lining the neat aisles, it stocks a breadth of products no supermarket can.


Choupsl the same time, the saagar products will continue to go to the village. Other companies are similarly gung-ho. As you walk around, you realise that Chaupal Sagar cannot be shoehorned into any of the retailing categories we are familiar with.

It works like this.

It helps that most of them grow soya, which is very inexpensive to store. On the first day, says a senior manager at a company using the Choupsl network, the store notched up a business of about Rs 70, A lot is riding on how well ITC has gauged the rural consumer’s buying patterns.

Costing another Rs 50, that would blow a hole in his economics. It is a conundrum that all rural marketers are familiar with. Back to Press Reports. Interarch specialized in setting up types of modular buildings that were cboupal manufactured as per requirement of site within 1 week and shipped to site, assembled and finished in remote locations.

In the past two decades a lot of emphasis has been given to the technological developments in the agricultural sector, in order to raise the standard of living and the quality of the produce of farmers. Experience our range of merchandise on your mobile and have a look at products from range of categories like Apparels, Kitchenware, Luggage, Shoes, Cnoupal, Grocery, Household items, Petroleum products, etc.

We are available on phone number provided or you can send us the mail directly from app. It will wait chiupal see how the malls are received.