Is design like art? Often said to be subjective and objective? Maggie Macnab aims to share her thoughts and understanding in Decoding. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology.

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So please do not mistake my commentary as advancing any doomsday views. Graphic Design Thinking Design Briefs.

I would like to have many professions, but only have the time and energy to be a designer, so I loved being able to explore other disciplines and demonstrate how we work from the same starting points—it always comes down to understanding the nature of things. There’s a lot of meat, but it’s not dried out. Top Reviews Most recent Top Reviews. Perhaps, then, in a world where scientific fact and fiction are often confused or mistaken, it was not appropriate for me to begin with hyperbole about a project that far eclipses my limited understanding.

There’s no question that using the golden ratio as a starting point does indeed produce attractive forms. You must be logged in to post a comment. Decoding Design reveals how common symbols and shapes – like circles, squares and triangles – resonate at a gut level and can lend greater meaning to a design.

In fact, several theories already exist, including multidimensional vibrating strings and branes that form the constituent particles of our universe, even though we only exist in three dimensions, plus time.

For example, while I understand an analysis of polygons and natural numbers, I’m not quite clear on the need to discuss Jungian archetypes next to an analysis of the Mastercard logo.

Decoding Design

Alexa Actionable Analytics for the Web. Macnab’s personal work, too, is uniformly appealing. Amazon Rapids Fun stories for kids on the go. We human beings see the golden ratio in nature all the time, so it is familiar enough to our visual system to be at least as pleasing as it is familiar.


I particularly decpding how she deconstructed several marks and pointed out how the underlying symbols are used. I would guess that the logo was inspired by set theory where the buyer and the merchant intersect in that perfect little center that happens to be Mastercard’s business, but until I speak to the dseign about his or maggue inspiration, it will remain, only a guess.

You’ll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. I’m a physics idiot.

AmazonGlobal Ship Orders Internationally. I’m an agnostic and it’s something I hope the LHC does find. Keep me signed in Cancel. Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Neil Tortorella Tortorella Design [ An enormous orange compendium, The Endless City approaches architecture itself in scale, scope and design.

Check out pages from the book on VA’s website. Exhibits like Bodies at the South Street Seaport macnzb the Darwin Exhibition at the American Museum of Natural History may be capable of producing both wonder and horror, but not all visitors may realize the history of the discipline behind them.

Get to Know Us. Keeps your interest on ddcoding could otherwise quickly turn into a boring topic. I’m an Interior Designer in New York and this book has ignited my design philosophy in some new and exciting ways. Ten subsequent chapters each introduced with a compelling illustrated plate by Joel Nakamura illuminate the subject by “bringing shape to meaning,” and vice versa by means of case studies, “deconstructions” of well-known logos, and depictions galore–all-the-while demonstrating how visual communication can “tap into the dynamic energy of the collective psyche.

I like the basic premise and overall design of this book; however, I found the New Age-y, attribution-free, pseudo-science style of the actual writing to be distracting to the point of irritation. I also realized that my syntax and structure linked the dangers that CERN might pose to the discovery of the Higg’s boson, quite accidentally.

What first got you interested in symbology? Whether you’re a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.


Which is to say, not very likely at all. The turn of phrase “buying in” could mean ponying up enough coin to get a seat at a high stakes poker game or changing one’s mindset to encompass a radical ideology.

Decoding Design

References to the “mother circle” or the “virgin number” seven, however, detract from the occasional glimpses of hard science.

Amazon Inspire Digital Educational Resources. I bring up this hypothetical of impending doom in part because it’s emblematic of pattern recognition. Patterns are made of basic shapes. The Higgs is the “god particle” not my term Amazon Drive Cloud storage from Amazon.

The Patterns of Chaos in its bibliography, perhaps the collision of two so very different worldviews will prove as interesting to some holistic readers as the results of CERN will to scientists like me. She pulls back the veil over several logos and other designs to reveal the hidden meaning just below the surface. Possibly as soon as in the next few months, the large hadron collider nearing completion at CERN outside of Geneva will be smashing little tiny particles at obscene speeds into one another in the hopes of finding the elusive Higgs boson, the so-called “god particle” that may provide teleological hope to the Standard model of physics.

Buying In, by Rob Walker The turn of phrase “buying in” could mean ponying up enough coin to get a seat at a high stakes poker game or changing one’s mindset to encompass a radical ideology. How will Decoding Design help designers in their everyday work? These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe.