Groupon has abandoned a controversial accounting measure in a revised prospectus for its initial public offering filed on Wednesday, and. In an unusual letter from CEO Andrew Mason that kicks off the IPO filing, he says Groupon is focused on growth, and measures its success by. Groupon is out with the fourth update to its IPO prospectus.

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The price of our stock may change in response to variations in our operating results and also may change in response to other factors, including factors specific to prospecctus companies, many of which are beyond our control.

groypon Our management will have broad discretion over the allocation of our net proceeds from this offering as well as over the timing of their use without stockholder approval. Possible future sales of shares by our stockholders could negatively affect our stock price after this offering.

We have recently filled a number of positions in our senior management and finance and accounting staff. They also threw in another 5 million shares, up from the previous offering estimate of 30 million shares. A substantial number of group buying sites that attempt to replicate our business prospfctus have emerged around the world.

The success of our business depends in part on our ability to retain and increase the number of merchants who use our service. In addition to the direct costs of such losses, if they are related to credit card transactions and become excessive, they could potentially result in our losing the right to accept credit cards for payment.

Neither we, the selling stockholders nor the underwriters have authorized anyone to provide you with additional or different information. The process of integrating any acquired business may create unforeseen operating difficulties and expenditures and is itself risky. To the extent there is increased or decreased competition for these traffic sources, or to the extent our mix of these channels shifts, we would expect to see a corresponding change in our marketing expense.

The different commercial and internet infrastructure in other countries may make it more difficult for us to gruopon our business model. We developed a sophisticated, multi-stage process to pick deals from high quality merchants with gfoupon fact-checked editorial content.

Be a global citizen.

We recorded a liability on our consolidated balance sheet as of the original acquisition date for this consideration and subsequently remeasured the liability on a periodic basis until final settlement. We expect the percentage of total revenue derived from outside North America to increase in future periods as we continue to expand prispectus. In Maywe also began our gropuon expansion by acquiring CityDeal, which added 1.


We may not be successful in expanding into particular international markets or in generating revenue from foreign operations. Because of these limitations, Adjusted CSOI should not be considered as a measure of discretionary cash available to us to invest in the growth of our business.

Groupon adds 11 underwriters, new risk warning | Reuters

To adapt, we increased our investment in technology and released deal targeting, enabling us to feature different deals for different subscribers in the same market based on their personal preferences. First, we track gross profit, which we believe is the best proxy for the value we’re creating. We adjust the number and variety of products we offer merchants based on merchant demand in each market.

North America, which represents the United States and Canada; and International, which represents the rest of our global operations. Our merchant payment terms and revenue growth have provided us with operating cash flow to fund our working capital needs. Federal, state and international governmental authorities continue to evaluate the privacy implications inherent in the use of third-party web “cookies” for behavioral advertising.

In addition, a failure or perceived failure to comply with industry standards or with our own privacy policies and practices could result in a loss of subscribers or merchants and adversely affect our business. We have not independently verified any third-party information and cannot assure you of its accuracy or completeness.

While we have taken measures to detect and reduce the risk of fraud, these measures need to be continually improved and may not be effective against new and continually evolving forms of fraud or in connection with new product offerings. If consumers do not perceive our Groupon offerings to be of high value and quality, or if we fail to introduce new or more relevant deals, we may not be able gruopon acquire or retain subscribers. We are currently subject to third-party claims that we infringe their proprietary rights or trademarks and expect to be subject to additional claims in the future.

Lefkofsky invests his business time and financial resources in a variety of other businesses, including Lightbank LLC, a private investment firm that Mr. If any jpo these events occurs, our net income could be materially and adversely affected. We will have broad discretion in the way we use the net proceeds. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur.


We don’t measure ourselves in conventional ways. We may in the future be subject to additional litigation and disputes. Failure to deal grkupon with fraudulent transactions and subscriber disputes would increase our loss rate and harm our business.

Effective intellectual property protection may not be available in every country in which our pgospectus are made available. If these consumers prove to be less active orospectus our earlier subscribers, or we are unable to gain efficiencies in our operating costs, including our cost of acquiring new subscribers, our business could be adversely impacted.

If we are unable to recover subscriber acquisition costs with revenue and gross profit generated from those subscribers, our business and operating results will be harmed. We set out to upturn the stigmas created by traditional discounting services, trusting that nothing would be gropuon crucial to our long-term success as happy customers and merchants.

As a result, the operating profits that Groupon cited in its first filing became operating losses.

In addition, we may experience attrition in our merchants in the ordinary course of business resulting from several factors, including losses to competitors and merchant closures or bankruptcies. Our standard agreements with our merchants generally limit the time period during which we may seek reimbursement for customer refunds or claims.

Our business is highly competitive. We also compete with traditional offline coupon and discount services, as well as newspapers, magazines and other traditional media companies who provide coupons and prospectuw on products and prosprctus. As a result of the entry into these new markets and growth in existing markets we added Our results of operations may be negatively impacted by investments we make as we enter new product and service categories. Our merchant arrangements are generally structured such that we collect cash up front when our customers purchase Groupons and troupon payments to our merchants at a subsequent date.

As the average revenue per Groupon remained relatively consistent year-to-year, the overall increase in revenue was directly attributable to ;rospectus increase in volume of Groupons that we sold. Groupon, which started as a side project in Novemberapplied The Point’s technology to group buying.